Craig Borthwick is a marketing mastermind who likes the whiff of change. After graduating from the University of Edinburgh Business School, Craig dived nose-first into a career in marketing, working his magic for a number of massive drinks brands. He then became immersed in campaigns focused on changing people’s attitudes and behaviours, such as his anti-drug driving campaign ‘Off Yer Head’, which has been given massive props for highlighting the issue far and wide. Craig has also bust a gut campaigning for in-car child safety and reducing wasted medicines for clients such as Transport for London and the NHS. On top of all that, Craig loves a bit of travelling (especially when change is involved) and has been known to nip over to Africa and help build schools for local communities! We can’t wait to see what Craig can do to help our change-hungry Battlefronters...