Dan Ayers is a web genius who blasts campaigns all over the internet.

Dan's been working in online marketing for Sony Music for 10 years. This means he and the internet are like brothers - they grew up together and know each other inside out. And they sometimes fight but love each other really.

Dan's particular skill is using the internet for communication, which is something our Battlefront campaigners definitely need to do. He knows what's possible and, more importantly, what's worth doing. In his own wonderful words:

"I feel like some kind of web idea Grinch, because every time someone suggests making a FaceSpaceTube appli-widget-download-ometer, I am forced to tell them that, as lovely as that may sound, there are probably far simpler and more effective ways of communicating their message."