Battlefront

We are campaigning

Michelle and Sam

Job Title
Masters of Youth Hook-Ups
Company
Livity
Area of expertise
Getting young people involved in huge campaigns for the likes of Playstation, BBC and Teenage Cancer Trust...

As a dynamic duo, Sam Conniff and Michelle Clothier are to young campaigners what Batman and Robin are to crime-fighting.

The pair are the founders of an agency called Livity, which specialises in helping young people to improve their lives by getting involved in big campaigns – so their day job is kind of like one massive Battlefront!

Livity has become hugely successful, winning lots of awards, attention and massive big-ups from the likes of Gordon Brown (remember him?) for its dedication to helping young folks gain new skills, training, apprenticeships and contacts. Among the clients that trust their campaigns to Livity are the BBC, O2, Penguin Books, Playstation and Teenage Cancer Trust – all of whom work with Sam and Michelle’s young campaigners.

And as if that doesn’t keep them busy enough, Sam and Michelle are also co-founders and executive producers of Dubplate Productions, which makes the interactive series Dubplate Drama (shown on Channel 4), so they know a thing or two about media malarkey too.

With all those achievements, it’s no surprise that Sam and Michelle have won more awards than Tom Cruise!