Saul Parker’s super power is connecting with audiences, particularly young ones, making him a tantalising addition to the Battlefront team of experts.

As Director of Research and Innovation (cool title!) at a company called Face, Saul helps brands and institutions come up with smart ideas and gives them advice about how to connect with their audiences through all sorts of communications channels – particularly social-networking ones. Among Saul’s clients are Lynx deodorant, Nokia, Coke and Ben and Jerrys, so he must really know his onions.

Through his years of hardcore communicating, Saul has amassed a network of thousands of young people, which means he has the ability to help put our Battlefronters’ campaigns on the map (and into lots of inboxes!).