Derrick Tuke-Hastings and his son Tom Tuke-Hastings not only have cool names; they also have big ideas about making people smile.

As creative campaign masterminds, the Tuke-Hastings have worked wonders for the likes of BMW, British Airways, Orange, T-Mobile, BT and were also behind the farewell to Concorde events, which put a smile on the faces of plane-fans all over the world. They’ve also worked with Coca-Cola on improving team spirit by making them all smile!

Derrick and Tom run a consultancy company called All About the Idea, which helps brands communicate with their audiences in creative and innovative ways (as well as doing lots of smiling!). Here’s to the Tuke-Hastings helping our Battlefronters conceive mind-blowing ideas and spread smiles all over the place!